Yes, there are already over 11,000 certified Cradle to Cradle products.

No, the 20% of the components that are obsolete are exchanged, and the other 80% remain in place.ĭo marketable Cradle to Cradle products already exist? William McDonough and Michael Braungart argue in this provocative book that this approach perpetuates a one-way, cradle to grave manufacturing model that.

11 2008 by Michael Braungart (Author), William McDonough (Author), Stephen Hoye (Narrator) 1,396 ratings See all formats and editions Kindle Edition 16.99 Read with Our Free App Audiobook 0. In production I then make do with only five to eight high-value components instead of using 150 cheap plastic parts.Īnd do I receive a new machine after 3,000 washing cycles? Michael Braungart Cradle to Cradle: Remaking the Way We Make Things MP3 CD MP3 Audio, Aug. 'Reduce, reuse, recycle,' urge environmentalists in other words, do more with less in order to minimize damage. William McDonough and Michael Braungart make an exciting and viable case for change. by William McDonough, Michael Braungart, and Michael Braungart. We have developed a washing machine with which you only sell the customer 3,000 washes. But as this provocative, visionary book argues, this approach perpetuates a one-way, 'cradle to grave' manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Michael Braungart is a chemist and widely known for his work with the cradle-to-cradle design concept, which he developed together with American architect.

If, however, I only sell the use of the machine, then innovation can spread. Furthermore, in the digitalised world industry has to change over to selling the function rather than the machine.Ī washing machine that lasts 50 years is a huge curse because you don’t get the materials back and new water-conserving technology doesn’t enter the market. Industry’s response is euphoric, because the focus is no longer on avoidance, but on innovation, quality and beauty.

Michael braungart cradle to cradle