Conversations around mental well-being are steadily increasing, which is definitely a positive trend. Through these, we created these content pieces that are definitely a way to make these “invisible wounds” heal over time with the help of mental health experts.”ĭilshad Khurana, Psychologist and Head-Counsellor, Mpower 1on1 Helpline, also said, 'In today's fast paced and uncertain world, taking care of one’s mental health has become particularly important. The idea to empower women to seek mental health assistance, we asked real moms who are going through mental issues to share their feelings and thoughts. Sanaiya Mehta, Creative Lead, Schbang, said, “The silent battles mothers especially face, mentally and feel ashamed or embarrassed to talk about it was the goal with the campaign. As a brand that is all about wound care, we feel it is only apt we go beyond the physical wounds and start conversations around #InvisibleWounds.' Mental well-being in times of the pandemic, is an extremely relevant cause, especially amongst our consumers.

Pooja Kaveri, Marketing Director, Hansaplast, said, 'As the leading wound care expert brand, we've got you covered for all your physical wounds, but mental health issues, the internal wounds being invisible, tend to go undiagnosed and hence untreated. The stories highlight mental health problems that individuals are not equipped to solve alone and also encourage them to reach out to a mental health professional - in this case MPower’s 24X7 Mental Health Helpline: 1850. The campaign is a series of three social media posts, that are audio driven and narrate stories of anxiety, depression and burn-out. HC, 8x10, 178pgs, FC SRP: $24.A post shared by Hansaplast India this campaign, the brand focuses on the ‘invisible wounds’ that cannot simply be bandaged. In this compassionate, probing book, Ruliffson reveals how America's endless entanglement in wars have affected the psyches of the people who wage them. Identity lies at the heart of these stories, as they grapple with their gender, their race, and the brutality they've witnessed and caused. In these illustrated interviews, Ruliffson shares the stories of men, women, and non-binary ex-soldiers who struggle to reconcile their wartimeĮxperiences with their postwar lives. What she finds is that the real experience of soldiers at war is a far cry from depictions in popular media like Zero Dark Thirty or American Sniper. Interviewing veterans of the Iraq and Afghanistan Wars, from kitchen tables in Georgia and libraries in New York City to dive bars in Mississippi and back porches in Vermont. Cartoonist Jess Ruliffson spent five years traveling across the country

Candid, compassionate graphic interviews with returning war vets from the battlefields ofĪfghanistan and Iraq.

Invisible wounds by jess ruliffson